Show Biz Meets Social Marketing
Hitch Your Wagon to Robert Galinsky and His Musical Coffee Craze!
Photo by Timothy C. Goodwin
Robert Galinsky aka “Galinsky,” is rapidly becoming an icon in the coffee culture. He's just published the world's first 'Tweet' book about coffee, is developing a musical about it with his eye on Broadway, and is in high demand as a speaker, lecturer, and performer with scores of corporate conferences, coffee shops and coffee festivals nationally. His methods are cutting-edge and he has been retained by ground-breaking organizations like TEDxTeen where he coaches all speakers who appear on stage, is currently in rotation as a featured expert on E! Entertainment and delivers custom workshops and speeches for Grey Advertising.
"It's passion, fashion, and wonder. That's what coffee means to me today." says creative coffee muse and New York performance personality Robert Galinsky.
His new book Coffee Crazy 140 ‘Aha!’ Coffee Moments from the Conference Room, to the Cafe, to the Kitchen is being lauded by pop culture personalities and thought leaders alike.
“Brilliant book for something that’s so ingrained yet taken for granted in our morning routine. Great timing given the reemergence of handcrafted coffees and tools for brewing like Caffe Unimatic” says Matt Curtis, Director of Global Partnerships at TED.
This year, there’s a new class of entrepreneurs to watch. Some, like Galinsky, are attracting significant amounts of interest from sponsors, investors and audiences. What gives Galinsky's caffeinated venture so much potential is that he has captured the appeal of an industry and the interest of a demographic that generates more than $70 billion a year. His idea and approach is simple and the results speak for themself. It's a new kind of “show biz meets marketing” that has the industry raving and clamoring for more of what Galinsky is serving.
"The coffee, tea, and alternative beverage industry has never seen anything like this opportunity before. You can strategically position relevant information from your brand across advertising, social media marketing and branding platforms, through these unprecedented entertainment driven mediums.” exclaims David Heilbrun, President at CoffeeFest.
"It's passion, fashion, and wonder. That's what coffee means to me today." says creative coffee muse and New York performance personality Robert Galinsky.
His new book Coffee Crazy 140 ‘Aha!’ Coffee Moments from the Conference Room, to the Cafe, to the Kitchen is being lauded by pop culture personalities and thought leaders alike.
“Brilliant book for something that’s so ingrained yet taken for granted in our morning routine. Great timing given the reemergence of handcrafted coffees and tools for brewing like Caffe Unimatic” says Matt Curtis, Director of Global Partnerships at TED.
This year, there’s a new class of entrepreneurs to watch. Some, like Galinsky, are attracting significant amounts of interest from sponsors, investors and audiences. What gives Galinsky's caffeinated venture so much potential is that he has captured the appeal of an industry and the interest of a demographic that generates more than $70 billion a year. His idea and approach is simple and the results speak for themself. It's a new kind of “show biz meets marketing” that has the industry raving and clamoring for more of what Galinsky is serving.
"The coffee, tea, and alternative beverage industry has never seen anything like this opportunity before. You can strategically position relevant information from your brand across advertising, social media marketing and branding platforms, through these unprecedented entertainment driven mediums.” exclaims David Heilbrun, President at CoffeeFest.
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When it comes to getting noticed and being heard, there are a lot of paths to success. For Galinsky, the sweet smell of success has come through the social aroma of java. His Coffee Crazy book follows the Tweet format of passages that are 140 characters or less and is published by THiNK aha Books featuring Galinsky's wisdom on such things as corporate coffee etiquette, ‘The Ground Rules of the Coffee Break,’ and includes quotes by Jeffrey Hayzlett (star of The C-Suite with Jeffrey Hayzlett on Bloomberg TV), Elvira (Mistress of the Dark), Rosie Perez (actor, activist “Do The Right Thing”, “White Men Can’t Jump”), Robert Evans (Executive Producer “The Godfather,” “Chinatown”), David Hasselhoff (need I say more) and a bevvy of heavyweights in the coffee industry. Oh yes, there's even some dating advice in the book for your java love meet-ups.
“Robert is a true Renaissance man. He captures your imagination with his creativity, he captures your emotions with his wit, he captures your heart with his authenticity and he captures your soul with his humanity.” says Thomas White, President of the C-Suite Network and Kuhoots when speaking about Galinsky. |
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Galinsky enthusiastically serves as the conductor for his coffee loving audience, combining performances that include excerpts from the book and songs from Coffee The Musical, while curating what he calls “Aha!” coffee moments from the live audience.
“Right now I’m entertaining a lot of interesting business partnerships and I'm also entertaining my audiences. I love it. People are getting it very clearly. You can share your passion about coffee by reading live from the book or you can show up and share your own personal coffee “Aha!” moments. Or just sit back in the glory of watching a community sing the praises of this phenomenon. I can tell you everyone involved with this venture is joining me on a fun, exciting, and mutually beneficial journey.”
Maybe it’s best said by legendary musical artist Nile Rodgers, “Coffee Crazy and a good groove. Sometimes that’s all you need...and Robert Galinsky has percolated a double-dosed funky brew.” Get on board!
Book Robert Galinsky, or purchase Coffee Crazy at www.coffeecrazythebook.com
“Right now I’m entertaining a lot of interesting business partnerships and I'm also entertaining my audiences. I love it. People are getting it very clearly. You can share your passion about coffee by reading live from the book or you can show up and share your own personal coffee “Aha!” moments. Or just sit back in the glory of watching a community sing the praises of this phenomenon. I can tell you everyone involved with this venture is joining me on a fun, exciting, and mutually beneficial journey.”
Maybe it’s best said by legendary musical artist Nile Rodgers, “Coffee Crazy and a good groove. Sometimes that’s all you need...and Robert Galinsky has percolated a double-dosed funky brew.” Get on board!
Book Robert Galinsky, or purchase Coffee Crazy at www.coffeecrazythebook.com
