Puriste Vodka From Austria About To Launch In USA
By Michael Hepworth
This is a Vodka that hails from Austria, and at press time it had not even hit the shelves in the USA. It should start showing up around January 2009 in the hippest and trendiest of bars and restaurants, where even jaded bartenders and mixologists who have seen and tasted everything are likely to be impressed.
Our prediction however is that it will be a smash hit, as it is so smooth, and that comes partly from the six times distillation process. The water in the Austrian Alps has to be one of the reasons this Vodka is outstanding, and that combined with the finest quality wheat, low sugar level and slight increase of alcohol content is the key.
Early indications from the few events that the Los Angeles based distributors have promoted indicate“word of mouth” vodka that is perfect for sipping by itself, and even better in cocktails. That might be the smart way for them to get the word out, combined with select events and promotions in an already saturated market.
The price of $45 may be a bit steep compared to the Grey Goose’s of this world, but people will pay for this kind of quality. The awards that Puriste have won are starting to pile up, and the Vodka is always included in the Top 5 or Top 10 lists at all these spirit shows. In fact the reason I heard about it was the Double Gold Medal that Puriste won at the 2008 San Francisco World Spirits Competition, and I have been assured that they will be back to defend their title.
The Vodka was created by Alois Kracher after constant experimentation and tastings a few years ago, but he sadly passed away in December 2007, and now his son Gerhard has taken over the day to day running of the company. The bottle itself is very classy and typically understated European, and sums up the quality and appeal of this terrific Vodka.
www.puriste.com
This is a Vodka that hails from Austria, and at press time it had not even hit the shelves in the USA. It should start showing up around January 2009 in the hippest and trendiest of bars and restaurants, where even jaded bartenders and mixologists who have seen and tasted everything are likely to be impressed.
Our prediction however is that it will be a smash hit, as it is so smooth, and that comes partly from the six times distillation process. The water in the Austrian Alps has to be one of the reasons this Vodka is outstanding, and that combined with the finest quality wheat, low sugar level and slight increase of alcohol content is the key.
Early indications from the few events that the Los Angeles based distributors have promoted indicate“word of mouth” vodka that is perfect for sipping by itself, and even better in cocktails. That might be the smart way for them to get the word out, combined with select events and promotions in an already saturated market.
The price of $45 may be a bit steep compared to the Grey Goose’s of this world, but people will pay for this kind of quality. The awards that Puriste have won are starting to pile up, and the Vodka is always included in the Top 5 or Top 10 lists at all these spirit shows. In fact the reason I heard about it was the Double Gold Medal that Puriste won at the 2008 San Francisco World Spirits Competition, and I have been assured that they will be back to defend their title.
The Vodka was created by Alois Kracher after constant experimentation and tastings a few years ago, but he sadly passed away in December 2007, and now his son Gerhard has taken over the day to day running of the company. The bottle itself is very classy and typically understated European, and sums up the quality and appeal of this terrific Vodka.
www.puriste.com