House of Peroni Comes to New York
By Kitty Lindstrom
On the sun-drenched island of Capri, overlooking the gulf of Salerno, is the fabulous Villa Malaparte which was highlighted in Jean-Luc Godard’s 1963 film, “Contempt” and filmed on its famed rooftop patio. Francesco Carrozzini, the renowned film director and photographer, drew his inspiration from the Villa Malaparte, for the gorgeous program and private cocktail party for Fashion Week, combining art, design, music, and food, at the House of Peroni on the Bowery (a pop-up open from September 8-10).
Peroni , a brewing company founded in Vigevano, Italy in 1846 and now based in Rome, makes fine lager beer. Using the finest ingredients, and designed to exacting standards, the Peroni Nastro Azzurro is the premium version of its lager beer and it is this that inspired The House of Peroni—“A taste of life in Italian style.”
It was a lovely Wednesday evening, the start of Fashion Week, and we were enjoying a “Capri Meets Manhattan” (a Peroni-infused cocktail). Delicious hors d’oeuvres from Cipriani’s were served as models in low-cut, revealing dresses and stilettos; trim, handsome men in dark, well-cut suits; and others from New York’s fashion and art crowd were mingling. Tali Lennox, Solange Knowles, Bee Shaffer, Catherine Martin, Ben Watts, Francesco Carrozzini, Gabby Luna, Jamie N Commons, Victoria Gucci, Louisa Warwick, and Rose Gilroy, were among the notable guests.
On the sun-drenched island of Capri, overlooking the gulf of Salerno, is the fabulous Villa Malaparte which was highlighted in Jean-Luc Godard’s 1963 film, “Contempt” and filmed on its famed rooftop patio. Francesco Carrozzini, the renowned film director and photographer, drew his inspiration from the Villa Malaparte, for the gorgeous program and private cocktail party for Fashion Week, combining art, design, music, and food, at the House of Peroni on the Bowery (a pop-up open from September 8-10).
Peroni , a brewing company founded in Vigevano, Italy in 1846 and now based in Rome, makes fine lager beer. Using the finest ingredients, and designed to exacting standards, the Peroni Nastro Azzurro is the premium version of its lager beer and it is this that inspired The House of Peroni—“A taste of life in Italian style.”
It was a lovely Wednesday evening, the start of Fashion Week, and we were enjoying a “Capri Meets Manhattan” (a Peroni-infused cocktail). Delicious hors d’oeuvres from Cipriani’s were served as models in low-cut, revealing dresses and stilettos; trim, handsome men in dark, well-cut suits; and others from New York’s fashion and art crowd were mingling. Tali Lennox, Solange Knowles, Bee Shaffer, Catherine Martin, Ben Watts, Francesco Carrozzini, Gabby Luna, Jamie N Commons, Victoria Gucci, Louisa Warwick, and Rose Gilroy, were among the notable guests.
Wandering through the spacious multi-level former boutique of fashion visionary Patricia Field, I was drawn to the fabulous exhibit on the top floor developed by House of Peroni collaborator Catherine Martin. One display that caught my eye was “The Get Down 2016 Episode 101. Where There Is Ruin There Is Hope For a Treasure.” The mannequin was dressed in bespoke high-waisted denim jeans, Bruce Lee belt buckle, lambskin red leather jacket, mesh t-shirt, red and white mesh trucker cap, and red puma sneakers (designed by Catherine Martin and Jeriana San Juan).
Another compelling exhibit, entitled “Moulin Rouge! 2001” featured black diamonds on a velvet body suit with Swarovski crystals, which was inspired by Marilyn Monroe’s costume in the 1956 film, “Bus Stop.”
I then made my way downstairs as the musical part of the evening was kicking off. The bluesy baritone vocals of Jamie N Commons (who has performed alongside Bruce Springsteen and Eminem) was capturing the crowd and was followed by an immersive light and sound installation by London-based sound designer Max Cooper.
The House of Peroni was a true celebration of Italian culture and creativity and was certainly inspirational to many.
www.thehouseofperoni.com
Another compelling exhibit, entitled “Moulin Rouge! 2001” featured black diamonds on a velvet body suit with Swarovski crystals, which was inspired by Marilyn Monroe’s costume in the 1956 film, “Bus Stop.”
I then made my way downstairs as the musical part of the evening was kicking off. The bluesy baritone vocals of Jamie N Commons (who has performed alongside Bruce Springsteen and Eminem) was capturing the crowd and was followed by an immersive light and sound installation by London-based sound designer Max Cooper.
The House of Peroni was a true celebration of Italian culture and creativity and was certainly inspirational to many.
www.thehouseofperoni.com
