Canti Prosecco Introduces the Italian Wine Style to America
Celebrated Italian wine brand Canti today announced the widespread U.S. availability of Canti Prosecco D.O.C. Millesimato. Distinguished by its beautiful iconic bottle and festive hand-wrapped orange cellophane wrapper, Canti Prosecco combines Italian style, elegance and tradition to deliver a taste of Italy to all those who experience it.
Canti Prosecco arrived stateside earlier this year after becoming one of the top-selling Prosecco brands in the United Kingdom, Russia, Ukraine and Australia. Globally, Canti Prosecco has aligned with sophisticated icons of fashion and style through its magnificent Prosecco Bar in Harrods’ London, beautiful Prosecco Terrace in Moscow’s Red Square, exclusive David Jones Bars in Australia, elite Fashion Nights in Madrid with Vogue magazine and unforgettable presence at various fashion events in the UK and Moscow. Canti’s elegant entry to America has been no different. Through Summer 2014, Canti Prosecco was featured as the select wine sponsor for a series of tentpole celebrity events at distinguished Hamptons cultural arts center, Guild Hall, and earlier this month Canti was served exclusively at Estelle’s ‘True Romance’ album launch party at Neuehouse in New York. Canti will continue to bring a touch of Italian style to New York and other major cities as it continues a national rollout across the United States.
Carefully crafted with Glera grapes sourced from the legendary Veneto wine region of northeast Italy, Canti Prosecco D.O.C. Millesimato is produced by Fratelli Martini Secondo Luigi S.p.A., one of the largest family-owned and operated wineries in Italy, established in 1947 in the heart of Piedmont. Launched in 2002, Canti is the leading brand within the Fratelli Martini Secondo Luigi S.p.A. wine company, and its popular vintage-dated Prosecco has quickly become the crown jewel of the portfolio.
“We are in the decade of Prosecco,” said Gianni Martini, President of Fratelli Martini Secondo Luigi S.p.A. “Canti Prosecco has been embraced around the world and we are privileged to now introduce the Italian Wine Style to America in celebration of a deep passion for quality wine, unparalleled taste and beautiful style.”
Dedicated to bringing a taste of Italy to discerning drinkers around the world, the Canti name evokes the splendor of Italian spirit across all drinking occasions. Canti Prosecco in particular has become synonymous with the grace of the Italian wine style with its crisp, aromatic palate and delicate, lasting bubbles and is ideal as an aperitif or as accompaniment to any meal.
As the leading Prosecco brand in several countries around the world, in June 2014 Canti launched a multi-million dollar television advertising campaign in the UK, which featured Canti Prosecco as the embodiment of Italian elegance and luxury by transforming London’s streets into Venice canals. The broadcast campaign followed global advertising initiatives spanning major markets across the globe. Canti Prosecco is now available in premium bars and select retail stores throughout the United States and will continue to roll out nationally in the coming year with a suggested retail price of $14.99 for a 750ml bottle.
Canti Prosecco arrived stateside earlier this year after becoming one of the top-selling Prosecco brands in the United Kingdom, Russia, Ukraine and Australia. Globally, Canti Prosecco has aligned with sophisticated icons of fashion and style through its magnificent Prosecco Bar in Harrods’ London, beautiful Prosecco Terrace in Moscow’s Red Square, exclusive David Jones Bars in Australia, elite Fashion Nights in Madrid with Vogue magazine and unforgettable presence at various fashion events in the UK and Moscow. Canti’s elegant entry to America has been no different. Through Summer 2014, Canti Prosecco was featured as the select wine sponsor for a series of tentpole celebrity events at distinguished Hamptons cultural arts center, Guild Hall, and earlier this month Canti was served exclusively at Estelle’s ‘True Romance’ album launch party at Neuehouse in New York. Canti will continue to bring a touch of Italian style to New York and other major cities as it continues a national rollout across the United States.
Carefully crafted with Glera grapes sourced from the legendary Veneto wine region of northeast Italy, Canti Prosecco D.O.C. Millesimato is produced by Fratelli Martini Secondo Luigi S.p.A., one of the largest family-owned and operated wineries in Italy, established in 1947 in the heart of Piedmont. Launched in 2002, Canti is the leading brand within the Fratelli Martini Secondo Luigi S.p.A. wine company, and its popular vintage-dated Prosecco has quickly become the crown jewel of the portfolio.
“We are in the decade of Prosecco,” said Gianni Martini, President of Fratelli Martini Secondo Luigi S.p.A. “Canti Prosecco has been embraced around the world and we are privileged to now introduce the Italian Wine Style to America in celebration of a deep passion for quality wine, unparalleled taste and beautiful style.”
Dedicated to bringing a taste of Italy to discerning drinkers around the world, the Canti name evokes the splendor of Italian spirit across all drinking occasions. Canti Prosecco in particular has become synonymous with the grace of the Italian wine style with its crisp, aromatic palate and delicate, lasting bubbles and is ideal as an aperitif or as accompaniment to any meal.
As the leading Prosecco brand in several countries around the world, in June 2014 Canti launched a multi-million dollar television advertising campaign in the UK, which featured Canti Prosecco as the embodiment of Italian elegance and luxury by transforming London’s streets into Venice canals. The broadcast campaign followed global advertising initiatives spanning major markets across the globe. Canti Prosecco is now available in premium bars and select retail stores throughout the United States and will continue to roll out nationally in the coming year with a suggested retail price of $14.99 for a 750ml bottle.
