Brera Orologi: A New Force In Time
By Doug Singer
Founder Maurizio Pazi, who has had a passion for watches since being a child, launched the Brera Orologi line of timepieces one year ago amidst a tremendously difficult economy. In their first year these gorgeous timekeepers landed at the number one spot at Neiman Marcus, responsible for 70% of all men's watch sales. This holiday season, the women's line will be launched and is expected to be a smashing success. Originating in Brera, Milano, Brera Orologi is a brand steeped in the heritage of Italian watch design, quality craftsmanship and attention to detail.
collection speaks to the watch enthusiast who likes to take risks. They look as if you took a standard watch and rotated all the controls clockwise. The brushed stainless steel screw off crown, with a swinging hinge, accent the brawny case. These timepieces are equipped with precise quartz OS1A movements and are available in brushed stainless steel, rose gold or black.
The dynamic timepieces that make up the Militare collection exude casual elegance, precision and performance. The commanding oversized 50 millimeter case houses a devised double layer dial and luminous indexes evoking an understated military influence. A sleek black rubber strap completes the sophisticated construction. The exquisite aesthetic of the Militare collection perfectly compliments the functionality and will intrigue the most seasoned watch afficionado.
This new collection of distinctive timepieces blend traditional elements with a contemporary sensibility. The relationship between price, look and design make Brera Orologi a great value and a must have for the watch enthusiast. Brera Orologi watches are available at Neiman Marcus, Barney's, Henri Bendel and high end watch boutiques nationwide.
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The Eterno collection is at the center of the Brera line with timeless designs that maintain a classic yet modern appeal. The Eterno Chrono styles take on a sportier feel with a handsome three eye chronograph dial. The exposed screws on the signature strap guards and signature Brera patterned crown contribute to the rugged appeal. They are available with easily interchangeable calfskin or rubber straps created in a color palette of vivid and warm hues. These timepieces lend themselves equally as a sharp compliment to daytime or evening attire.
The bold and provacative Estremo
